My work
Each project here reflects my passion for blending technology, storytelling, and strategy to create meaningful connections with audiences.
From AI-driven content experiments to large-scale social media campaigns and national TV collaborations, these works highlight how creativity and data can work together to inspire, inform, and engage.
Role: Content & Strategy Lead
CS Agency Group: Educational content creation
Led the development of educational and technology-focused content strategies for clients and personal brand channels, combining storytelling, short-form video, and platform-native formats to grow digital audiences.
Created explainer content around emerging technologies, digital tools, and design topics, translating complex ideas into accessible formats across TikTok, Instagram, YouTube, and other social platforms.
Worked with clients, including Kyle Hill Design, producing social media content that showcased design expertise while educating audiences about interior design, staging, and visual storytelling.
Impact:
Built repeatable content workflows for short-form educational videos and social storytelling; helped clients and personal channels grow visibility and engagement through consistent, informative content tailored to platform audiences.
Role: Social Media Lead
USA TODAY: Social Strategy Overhaul
Led the redesign of USA TODAY’s social media presence across TikTok, Instagram, and Facebook, implementing trend-based storytelling and data-driven workflows.
Impact:
Increased engagement by 5% on TikTok in three months; introduced efficient internal processes for faster story publishing.
Role: Content Manager (via Russell Tobin)
META (Instagram): AI-Driven Content Strategy
Collaborated with product and engineering teams at Meta to refine creator tools, localize content, and test AI-generated prompts for early-stage features.
Impact:
Helped my team boost Facebook Watch views by 30% and Reels daily active users by 10%.
Role: Director of Editorial Programming
McCLATCHY: Finance Vertical Launch
Launched a finance news vertical that increased daily active users by 60% and improved page views by 10% in six months using SEO-focused strategy. Managed partnerships and content programming.
Impact:
Transformed editorial processes, integrating marketing and social media teams for cohesive brand storytelling.
Role: Senior Video Editor / Host
CNET en Español: YouTube Growth & Localization
Produced bilingual tech content, hosted product reviews, and developed a consistent YouTube format that grew video views by 15% in six months.
Impact:
Won a Telly Award and expanded reach among U.S. Hispanic audiences.
Role: Tech Expert & Contributor
TV Appearances: Univision, Telemundo, CNN en Español
Appeared regularly on national TV to discuss consumer technology and digital trends, simplifying complex topics for Hispanic audiences.
Impact:
Positioned as a go-to expert for tech commentary in Spanish-language media.
Role: Creator & Strategist
YouTube & AI Storytelling
Developed educational and creative content strategies for YouTube using AI tools such as ChatGPT, Runway, Highsfield, Sora and Google Veo 3.1.
Impact:
Expanded reach and engagement through human-centered storytelling powered by technology.
