What can I do for your brand?

I’m Cesar Concepcion Salza, a trusted technology expert and storyteller for Hispanic audiences. I appear regularly on television to talk about smartphones, fitness gadgets, social media trends, and the innovations shaping our everyday lives. I love testing new devices and translating complex tech into simple, relatable insights that help people choose what truly improves their world.

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With over a decade of experience in journalism, content strategy, and YouTube storytelling, I’ve become a resource for brands and audiences alike. My focus is on connecting technology with culture — helping companies communicate in ways that resonate with Millennials, Gen Z, and Gen Alpha.

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As a TV host and content creator, I thrive on engaging diverse audiences. Early in my career, when I anchored a morning show, older viewers would call in saying, “Finally, someone explains it in a way we understand.” That moment shaped my mission — making technology human.

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I’ve contributed to Univision (via Entravision), Telemundo San Francisco, and CNN en Español’s “Clix”, sharing insights on tech and innovation. Previously, I served as Senior Editor at CNET en Español, leading reviews and coverage until the outlet’s closure in 2020. Today, I continue exploring how AI, media, and storytelling can bridge the gap between people and the tools that define the future.