Hispanic speaker, tech lover

I’m César Salza, a journalist originally from Venezuela; I lived and worked in Madrid for 10 years, and since 2018 I have been living in San Francisco, where I worked as a senior editor for CNET en Español.

With all my knowledge in the tech industry, now I'm working as a consultant, Hispanic speaker and influencer. I work with brands to produce multimedia content that target the Hispanic audience in the right way.

You can find me on my tech segment in Telemundo local newscasts, on my YouTube Channel or in my podcast.

What can I do for your brand?

I'm César Salza, a trusted tech expert for Hispanics. I talk on TV about smartphones, fitness gadgets, social media, tech in general, and the next big trend. I love to test devices and tell the audience all they need to know to get the next big thing that will change their lives.

I consider myself a resource to help brands communicate in a way that will resonate with Millennials, Gen Z and Gen Alpha . As a TV host, I'm capable to engage with the audience with the right approach. When I started my career as an anchor for a morning TV show, grandparents will call the station to say finally somebody explains something in a way they will understand. Yes, I'm that kind of guy.

I have been a contributor in the last year for Univision through Entravision, Telemundo from San Francisco, and CNN en Español for Clix here and there. I was a senior editor for CNET en Español, until the new owners decided to shut down the website, in November 2020.

To play, press and hold the enter key. To stop, release the enter key.

Where to find me today

Telemundo

I have a segment in Telemundo 48, that is distributed to the local newscasts around the country. Three days per week. I talk about gadgets and trends.